Behind The Brand

Behind The Brand | Founder, Jason Daniel

Behind The Brand | Founder, Jason Daniel


Our team wanted to share a little more about our Founder & CEO Jason Daniel, his story and how important our mission is to not only himself but our entire team here at LSKD.

From working as a Carpenter just over 10 years ago, Jason has taken his passion for fitness, action sports and adventure with him on a journey to grow an international street and sportswear brand that inspires others to chase the vibe.

Always finding comfort in being uncomfortable, Jason has imprinted his love for pushing his own limits onto LSKD's mission and purpose as a global brand.

It’s been a long journey, asking plenty of questions along the way and it doesn’t stop here.

We’re going to keep grinding and keep making the best possible product for our community and how they chase the vibe.