Behind The Brand

Pacific Fair | Official Store Opening

Pacific Fair | Official Store Opening

On Saturday, May 25th, 2024, we welcomed our incredible Gold Coast community into the doors of our new Pacific Fair store. Marking a significant milestone with the opening being our first flagship store, we saw over 500 of our community eager to line up, with some arriving as early as 5:30 am to be among the first to step into the new store.

Spanning nearly 200sqm, the Pacific Fair store is our largest store to date, showcasing new innovative design elements and customer-centric features. We have tailored the space for a more localised and seamless experience for our community. The new concept fitting room offers a transformative space with a change in lighting and flooring, a comfortable seating area, and thoughtful details to create a warmer and more intimate environment. We are super pumped about the new bra and leggings wall, providing our community with an extensive range to shop from. You will also find a localised community board in store, providing a space to share local events and news, fostering community engagement.

The store was pumping with a live DJ, LSKD athletes, free snacks, and the freshest drops and exclusive product in store. Our community loved our tights and shorts swap and our exclusive Gold Coast tees.

In alignment with our Project Earth initiative, we worked closely with the legends at UPPAREL to responsibly recycle or reuse the donated tights and shorts we received. Any tights or shorts that were identified to be still in a fit-for-wear condition were passed onto charity partners for reuse. Everything that remained was repurposed or recycled into new circular products right here in Australia.

Since our formation in 2007, we’ve never been content settling for the norm; we’re constantly evolving and challenging the status quo. We’re inspired by the restless few who influence style, shape the future, and chase the vibe. We strongly value the community we’ve created that live their daily striving to be 1% better within our 3 pillars of sport, fitness, and adventure.⁠

Our community is why we are here and who we work for. From O.G’s to newbies, we’re pumped to create something special with you all.

Our Pacific Fair store will be a place where our mission and culture are brought to life and shared every step of the way with our community. ⁠

Meet our Pacific Fair store team!

Not just here to MOVE FAST & BREAK SH*T! We're here to help educate our community on our core styles, training fits, accessories, and everything else in between.

Come on in, say hello to our fantastic team, and let's keep pushing to be 1% better every day.

We're just getting started Pacific Fair...

Planning on visiting us at our Pacific Fair store BUT not sure where to find us? You can find us here on the centre map.

Our opening hours:

Monday - 9:00am - 5:30pm

Tuesday - 9:00am - 5:30pm

Wednesday - 9:00am - 5:30pm

Thursday - 9:00am - 9:00pm

Friday - 9:00am - 5:30pm

Saturday - 9:00am - 4:00pm

Sunday - 9:00am - 5:00pm